You’ve just released your carefully designed, brand new website. It’s everything you’ve envisioned. You feel proud and confident it will deliver fantastic results for your business. However, there’s a teeny tiny problem: when you try to google it, it doesn’t show up in the search results!
Two hours and 234 searches later, your website is still nowhere to be found on Google and you start to panic: what is the point of having a great website, if people can’t find it? Why, dear Lord, whyyyyyy???
Wait, don’t throw in the towel, just yet. I’ll share with you 4 simple tricks of the trade to get your website found on Google and to improve your site’s ranking over time.
1. Fill Your Website with Useful, Relevant Content
First and foremost, does your website have good content? Is the content relevant to the people who possibly might buy your products or hire your services? A beautiful, user-friendly design is, of course, important, but irrelevant if the site is poor in information.
Google likes great unique content that people find relevant and are ready to share. To get your website found on Google, amidst millions of other pages and websites, it HAS to be unique and engaging. It’s logic, really: the more people share your blog post, video or ebook, the higher will Google rank your content.
The quality of your content also influences your website’s ability to get backlinks from authoritative sites, meaning highly ranked websites mentioning your site or including links to your site. As you start getting more and more backlinks, Google will recognize your authority on the subject and increase your ranking on the search results.
Google only cares, if you care first.
2. Make Your Website Search Engine Friendly
In other words, to get your website found on Google, use relevant keywords, descriptions, titles and metadata on each page and make sure they are related to the content. If they’re not related, Google will see your website as spammy and lower your search engine ranking.
Each page should have:
Use a keyword tool to look for the most searched keywords related to your business and carefully insert them in your page titles, metadata, URLs and overall content, so that people may find your website when using those terms in their Google searches.
Additionally, update your website at least once a month with new content. Why? Google likes fresh, up to date content and will rank your website higher as a reward. Starting a business blog is a great solution to feed your website with new content, regularly and get your website found on Google.
3. Submit Your Website To Webmaster Tools
Just because it exists on the web, that doesn’t mean that Google will automatically find it. Your website and content have to be indexed first.
You can speed up the process by using the free Google Search Console (aka Webmaster Tools) to submit your sitemap and your website’s url to Google for indexing.
When you register your site with Google Search Console you are telling the search engine that your website exists, so that it will start to appear in search results. You can also use this tool to view the kinds of search queries that are driving traffic to your site, check important backlinks or crawl errors.
I know we’re talking specifically about Google, but don’t overlook the potential of Bing as your secondary source of organic traffic. By submitting your website to Bing Webmaster Tools as well, you get access to additional resources and information to boost your site’s overall traffic.
And, just like that, your website becomes “alive” to Google (and Bing).
4. Set up a Google My Business/Google+ page
If you haven’t done it already, register your business on Google My Business, so that it appears in search results and on google maps, for people looking for a business like yours in your physical location, displaying useful information like address, opening hours, ratings, and most importantly, your website link.
Registering on Google My Business will also provide you with a Google+ business page. I know, you probably will say “please not another social network profile I have to manage”. Well, it might be worth your time if you want to rank higher in google searches.
Each time your blog article gets a +1 (meaning, a like) from a Google+ user, that almost instantly creates an indexed page on Google+ with a link to that piece of content. You get immediate organic link SEO for your site.
So, if you want another resource to rank well, get your hands on Google+.
These tips are a great starting point to get your website found on Google, in at least one of the over 3.5 billion daily searches. But it can’t stop here!
Your effort in optimizing your website for search engines should be continuous. Make sure to create a Google Analytics account and use the information to optimize your website further and also to discover some issues along the way. More advanced tips and solutions are available to improve your site’s Google ranking, but my advice to you: get the basics right first!