Multiple data sources and a tedious manual process to collect data and generate reports made it difficult for Tamedia's digital advertising & services department to keep track of its revenue streams and proactively adapt sales activities.
An intuitive internal sales dashboard where stakeholders can easily access KPIs and make decisions. By automating the manual process for data and reports, the department has access to insights that provide for actionable knowledge and increase revenues.
A clean and intuitive design system: focus on simplifying navigation, create an intuitive report form, implement interactive graphics for easy data visualisation with a large palette of colours and customized icons. A scalable design system that can evolve and grow with the project.